1. What is a website redesign?
In today’s world, the development of technology is growing rapidly, so sites without changes become obsolete.
To avoid this happening, you must constantly:
- monitor current trends in design;
- improve the structure of the site;
- change and add content (text, video, images, banners, etc.);
- use modern features to improve the quality of usability, ie, ease of use of the resource.
Website redesign – is a modernization, which provides a comprehensive approach aimed at improving and updating all the content and functionality on the site.
The goal of any website owner is to constantly increase the conversion rate, which invariably leads to an increase in profits.
Over time, the site owner thinks about why there were few visitors and the conversion rate dropped, why the competitors’ sites look much better and more modern.
Then the site owner draws conclusions and makes a decision to redesign their site.
Depending on the needs and challenges facing the site owner, redesign can be a small “cosmetic repairs,” and may carry profound changes related to improving the functionality and usability of the site.
2. What is included in the redesign
A redesign may include:
- an audit of the entire site;
- analysis and optimization of usability (site navigation, search filters, easy-to-use menu-canvas, breadcrumbs, and more);
- changes in corporate identity (for example, logo redesign, change of colors, fonts);
- to speed up the loading of pages – change of content (eg, replacing outdated images with better and more modern, update and add relevant texts, headings);
- to increase conversions on the site (the introduction of modern functional software modules, animated elements, and much more);
- adding and filling of new pages and blocks on the site (video and photo gallery, slider, sidebar, banner, chat with online consultant, etc.);
- transition to a more comfortable and modern management system (CMS) WordPress.
3. Reasons for a site redesign.
A website redesign is needed in the case of:
- the site design was developed long ago, looks outdated and loses out to competitors;
- analytics shows that there are few visitors and the conversion fell;
- outdated site functionality and structure;
- there is a need for additional services for customers;
- the company changed its corporate identity, name and logo;
- the company started to enter a new market, changed or expanded their field of activity;
- the company has changed its product or service, added new features to them, expanded the range of products or a list of services;
- the site is long loaded and needs search engine optimization;
- old and inconvenient content management system or switching from paid to free CMS.
4. Types of site redesign
Visual redesign.
Changes in the appearance of the site. Changes in color and typography, adding high-quality images, parallax-scrolling, sliders, carousels, animations and more. But before you do a visual redesign, you need to understand that the site has an audience that is used to the structure and style of your site, so it is worth weighing the pros and cons. Usually all the results are justified and the conversion of the site increases.
Functional redesign.
This is a more in-depth change to the site. For the convenience of the interaction of visitors to your resource, the necessary functionality is added, the structure of the site is expanded and refined.
Technical redesign.
Redesign of this type is needed to increase the speed of loading pages, the elimination of technical problems on the site, update plugins, image optimization and more. All this improves the performance of the site and affects its position in search results.
Deep (full) redesign.
This type of redesign includes all of the above types. Alter almost everything (corporate identity, structure, functionality).
Conclusion.
Site redesign should be done at least once every five years. A modern redesign will help maintain the company’s image, distinguish it among competitors and keep the interest of your customers.
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You may also be interested in the following related articles:
“How to improve website performance”
“What is a Brief and why is it needed”
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If your site needs updating, our web studio EnergyStar will make your site modern and beautiful. We will improve the structure, add functionality and content to improve the quality of usability.
